What is Email Phishing?

What is phishing?

Email Phishing scams are carried out online by tech-savvy con artists and identity theft criminals. They use spam, fake websites constructed to look identical to real sites, email and instant messages to trick you into divulging sensitive information, like bank account passwords and credit card numbers. Once you take the phisher's bait, they can use the information to create fake accounts in your name, ruin your credit, and steal your money or even your identity.

How do phishing scams find me?

This style of identity theft is extremely widespread because of the ease with which unsuspecting people share personal information. Phishing scams often lure you with spam email and instant messages requesting you to "verify your account" or "confirm your billing address" through what is actually a malicious Web site. Be very cautious. Phishers can only find you if you respond.

What can email phishing scams do to me?

After you've responded to a phishing scam, the attacker can:

• Hijack your usernames and passwords
• Steal your money and open credit card and bank accounts in your name
• Request new account Personal Identification Numbers (PINs) or additional credit cards
• Make purchases
• Add themselves or an alias that they control as an authorized user so it's easier to use your credit
• Obtain cash advances
• Use and abuse your Social Security number
• Sell your information to other parties who will use it for illicit or illegal purposes

How will I know?

Phishers often pretend to be legitimate companies. Their messages may sound genuine and their sites can look remarkably like the real thing. It can be hard to tell the difference, but you may be dealing with a phishing scam if you see the following:

• Requests for confidential information via email or instant message
• Emotional language using scare tactics or urgent requests to respond
• Misspelled URLs, spelling mistakes or the use of sub-domains
• Links within the body of a message
• Lack of a personal greeting or customized information within a message. Legitimate emails from banks and credit card companies will often include partial account numbers, user name or password.

How can I get phishing protection?

When you arm yourself with information and resources, you're wiser about computer security threats and less vulnerable to phishing scam tactics. Take these steps to fortify your computer security and get better phishing protection right away:

• Do not provide personal information to any unsolicited requests for information
• Only provide personal information on sites that have "https" in the web address or have a lock icon at bottom of the browser
• If you suspect you've received phishing bait, contact the company that is the subject of the email by phone to check that the message is legitimate
• Type in a trusted URL for a company's site into the address bar of your browser to bypass the link in a suspected phishing message
• Use varied and complex passwords for all your accounts
• Continually check the accuracy of personal accounts and deal with any discrepancies right away
• Avoid questionable Web sites
• Practice safe email protocol:
  • Don't open messages from unknown senders
  • Immediately delete messages you suspect to be spam

• Use antivirus protection and a firewall
• Get antispyware software protection

The Ultimate Guide To Understanding the Benefits of The Cloud

The cloud is more or less a sexy word for the Internet… or at least a recent iteration of the Internet. Anyone who has ever used a hosted email server such as Gmail has already had sensitive data stored in the cloud. Cloud-based email hosting was one of the first and most broadly adopted cloud services on both the personal and professional level. If you use social media sites such as Facebook, Twitter, Linkedin or Instagram, you are already part of the public cloud.

SO WHAT IS THIS CLOUD?

Let’s describe the cloud without any technical lingo. Picture a really cramped office space. You and a few co-workers sit in tight quarters with messy desktops buried in mounds of files and paperwork. There is absolutely no room for storage, and it will be years before you can afford a larger office space.Your building manager offers to rent you an empty file cabinet in the basement. Although the basement space is shared with other tenants, only you and your team will have a key to this locked file cabinet to store and retrieve files as you wish. Your rent is relatively cheap compared to other tenants since you're only paying for the file cabinet and not the larger storage areas they are renting.

 Another analogy commonly used is the public utility. Obviously, no one would expect you to power your home or business with your very own electrical plant. The costs would be enormous and the maintenance impossible. Consequently, you and others within the same grid share in the overall cost of the infrastructure to generate and transmit electric power to your home. Being part of the grid enables us all to have access to affordable power based on our usage--just as the cloud makes business solutions that were once only affordable to large enterprises possible by spreading costs across a network of users and charging only for actual usage. This is what makes the cloud work. Small firms can have the technology they need while benefitting from the economies of scale once reserved for the largest firms. Suddenly those once cluttered desktops are cleared, leaving you with actual physical space to work. This is close to what the cloud does for the back end of small business IT infrastructure.

THE CLOUD IS A TECHNOLOGY EQUALIZER!

Historically, the technology used by larger companies has never been available to smaller businesses. Most SMBs have neither the hardware budget nor internal support to “own” a massive internal network infrastructure.

Previously, only large organizations could invest in IT infrastructure. Now, the cloud truly democratizes computing and levels the playing field. In many ways, it is the great equalizer, giving companies of any size the ability to store information at a remote data center rather than on premise. It gives small businesses the ability to do large scale business at a lower cost.

WHY USE THE CLOUD?

Reduced Costs: Significant savings can be achieved since the cloud’s mass scale computing minimizes onsite physical storage hardware and internal IT staffing.

Anytime, Anywhere Access: Since data access is no longer restricted to a solitary employee or physical device, users can access, share and collaborate in the cloud whenever and from wherever they please.

Better Collaboration: The cloud is available on-demand to computers and other devices from any location at any point in time. This allows for better collaborative efforts among teams working in today’s increasingly dispersed mobile workforce. Today, anyone can share data and collaborate across their organization.

Greater Scalability: Cloud-based services offer greater flexibility to scale IT needs up or down as the varying business environment demands.

Faster deployment: Cloud-based services can be deployed within just an hour or a few days rather than the weeks or months it takes to strategically plan, buy, build, and implement an internal IT infrastructure.

Environmental Friendliness: The cloud’s energy efficiency is attractive to any company that is conscientious about the environment and wants to be “greener.” The Berkeley Lab conducted a six month study which determined that shifting 86 million U.S. office workers to the cloud reduced energy usage by 87 percent. That is enough electricity to power the city of Los Angeles for one year.

Improved Security: Although many firms cite security as a reason for their reluctance to move to the cloud, there are actually very few data breaches involving cloud providers. A significant portion of data breaches are due to lost, stolen, or discarded devices and paper records, rogue employees, and human error. Data in the cloud may actually be more secure than data stored on computers, laptops, and company servers, with their array of security vulnerabilities. Unlike a laptop, the cloud can’t be left behind in a hotel lobby. Most smaller and medium sized businesses cannot secure their data centers without the advanced tools, encryption methods, testing, and third party certifications used by Cloud Service Providers.

THE CLOUD: SMALL BUSINESS REVENUE BUILDER

For a small business owner like you, building and supporting a baseline IT infrastructure that provides reliable 24/7 services to you and your customers can be forbiddingly expensive. Even a wobbly, poorly supported infrastructure can be a budget breaker.

Large capital expenditures, high fixed-labor costs, and endless spending for upgrades don’t have to be your fate. The cloud offers a way out - it can not only save you money, it eliminates a lot of headaches and can spur growth and boost profits. Let’s look at just a few things the cloud can do for you.

CAPEX Most of the expenses of hardware disappear into the cloud. Servers, cabling, all the redundant equipment needed for backup can be handled by a cloud service provider. And more importantly, if you need to ramp up fast for an unexpected surge in business, a cloud service provider can easily accommodate your demands as needed.

DISASTER RECOVERY IS SIMPLIFIED

While you always need disaster recovery plans, the biggest headaches disappear. When you handle everything in-house, considerable expenditures arise if you want high reliability. Redundant equipment, fully loaded with software is required in case of hardware failure. Uninterruptible power supplies to support the full load of all your servers and backups can be extraordinarily expensive. And even if you keep a lot of your infrastructure on-site, the cloud can be used as a reliable data backup system.

LABOR

The cloud can cut and/or re-allocate your IT labor costs. The benefits of the cloud in the area of IT resources are twofold. 

First, you will have 24/7 resources to support your infrastructure. Even if you have only minimal in-house support, emergency on-call break/fix services come at very high hourly rates, and cannot always respond fast enough to eliminate downtime. Of course, your cloud fees include the labor needed to support your infrastructure, but you are sharing that labor cost with all the other renters. Economies of scale really step in when it comes to labor, and this is a condition a small business can’t create on its own.

Second, when you migrate to the cloud, your in-house IT resources can be re-directed to strategic IT planning for future growth and boost profit. This staff can now be used for innovation, not just housekeeping. 

And finally, the cloud isn't blue- It's green. While big server farms use enormous amounts of energy, they are a more efficient method than equipment dispersed in offices worldwide.

OTHER UNEXPECTED BENEFITS

As you move your IT into the cloud, some unseen expenses go away. The extra office space that houses equipment no longer needs to be leased, or can be used to house other revenue producing resources, like a few new salespeople. The electric power to drive it all doesn’t come free, and the cooling power to keep everything from overheating is often an overlooked cost of in-house infrastructure.

In summary, the cloud lets you save money, move it to more strategic uses, and direct your energies and capital to boost profits and growth, not infrastructure support.

Joining The BIG DOGS - WITH CLOUD COMPUTING

For small firms, the internet was a great leveller. Small businesses, even the tiniest startups, could suddenly access wide markets they never could have penetrated before the World Wide Web. Geography and the need for deep pockets to build real-life distribution points retail or otherwise no longer presented barriers to market entry. Similarly, the cloud now offers another breakthrough for small businesses. Before the cloud, the expense of an in-house IT infrastructure hardware, software, upgrades and labor created a mashup of capital expenses and high fixed costs that just were out of reach of most small firms. 

However, with the cloud, small firms can be part of the massive aggregated IT infrastructure and benefit from the economies of scale that previously only benefited large firms. 

How does the cloud help small firms? Let’s count the ways. 

First, big capital expenses. No matter how minimal your technology needs, a certain amount of your business is completely reliant on technology. Systems fail, and no business can afford to be offline. That means spending money for mirrored servers and other redundant hardware. 

Second, small businesses that experience cyclical sales peaks may end up having expensive, unused capacity for parts of the year. Also, small firms may be unable to ramp up quickly to meet new demands and opportunities, and therefore leave money on the table. IT expansion takes time, planning and immediate cash. 

Third, there is labor. Small firms cannot benefit from economies of scale when it comes to IT labor support. Clearly, everyone needs 24/7 support, but to maintain that level of staffing would mean IT labor resources go unused, as they sit just waiting for a disaster to occur. 

In short, the traditional IT model doesn't work well for a small firm. However, the cloud has upended that completely. Now, even the smallest business can have a complete, backed up and redundant IT infrastructure with 24/7 support. By moving to the cloud, all of those capex and labor expenditures are shared among thousands of small to large businesses. Vast economies of scale mean lower costs for the small business owner, an opportunity that never existed until the cloud. 

In the end, the cloud creates a disrupting model that allows the small firm to benefit from all the advantages of available technology without the cost barriers of in-house IT support.. Before the cloud, only large established firms with deep pockets could afford the infrastructure. Now anyone can enter the market.